At just $37 per lead — less than a third of the account average — your Brand campaign is the most efficient lead source in the entire account. It's currently receiving only 9% of your total budget while generating 27% of your leads. We recommend scaling this immediately. It's the single fastest way to bring in more leads without increasing overall spend.

This campaign spent $1,129 last month and generated only 3 leads at a cost of $376 each — over 3x the account average. This doesn't mean expanding to new markets is a bad idea; it means the current setup isn't ready for it yet. We recommend pausing it in its current form, rebuilding it with city-specific messaging and dedicated landing pages, and re-launching at a smaller test budget.

The competitor campaign generated 20 clicks and zero leads over the past 30 days. Targeting competitor searches can work well, but it requires tailored messaging that speaks directly to why someone should switch. We'll pause this campaign and rebuild it with the right creative strategy before relaunching.

Your P-Max Repairs campaign is delivering over 15,000 impressions at just $2.13 per click — incredibly efficient reach. However, it's only converting at 2.5%. The traffic is there; the disconnect is likely happening on the landing page or in the ad assets. Improving these could double or triple leads from this campaign without increasing budget.

March through May is peak demand for sprinkler installs and repairs. People are turning on their systems, finding problems, and looking for help. Your competitors are investing heavily right now. By acting quickly on these optimizations, we can position Heartland Sprinklers to capture significantly more of this seasonal demand and carry that momentum into summer.

Many homeowners visit your website, consider calling, and get distracted. Currently, there's no retargeting campaign to bring them back. Adding a remarketing campaign is one of the most cost-effective moves in local home services advertising — the audience already knows you, so costs are low and conversion rates are high.